According to Frank Mayadas, Director of the Alfred
P. Sloan Foundation, "In 1999, there were approximately
80 million students enrolled in higher education progams
worldwide, with over 6.1 million online (UNESCO). In the
U.S., there are about 15 million higher-education students
with over 1.6 million involved in distance learning
(National Center for Education Statistics). International
Data Corporation projects that the number of remote
learners is growing by 33 percent annually, and that by
2002, the U.S. market will reach 2.2 million online learners.
That leaves about 90 percent of the market untapped."
Mayadas suggests that universities have three choices:
(1) ignore the market demographics and take no action;
(2) partner with for-profit companies such as UNext.com;
or (3) follow NYU's path and "secure funds from set aside
by the board of trustees and create a for-profit subsidiary
to capitalize on the range and depth of its intellectual
property; emphasize a business model that fosters cooperation
within its colleges and with other educational institutions; and
enter the marketplace ready to complete for enrollments and
investors. Source: Converge (May 2000)
www.convergemag.com
If you think the Sloan Foundation is "bully" on the distance
education market, here's an even more dramatic statement
made by John Chambers, CEO of Cisco Systems. "Education
over the Internet is going to be so big, it is going to make e-mail
look like a rounding error." According to Washington Technology
Online, industry experts agree. Most predict that the e-learning
market will grow to $5.5 billion by 2002. 85% of universities will
have online components by the end of this year. The market is vast -
not just for distance education programs, but also for technology
components used to augment lecture-based on-campus courses.
As the tools enabling online learning become more widespread
at a lower cost, the opportunities for vendors and students will grow
in leaps and bounds." Source: Washington Technology Online
6 March 2000)
As a result of the growing demand for job applicants with
technology skills and business education, colleges are beginning
to offer e-commerce degrees. Course work includes programming
basics along with marketing and other business concepts. Critics
call it a fad; supporters state their graduates will find jobs. Those
offering e-commerce degrees: University of Alabama in Mobile
(B.S. in e-commerce); Old Dominion University (B.S. and M.S.
in e-commerce); Carnegie Mellon (M.S. in electronic commerce).
Always ahead of the pack, Carnegie Mellon's master's degree,
offered through their school of computer science and business
school, can be earned in a mere 12 months.
Source: Converge (May 2000)
www.convergemag.com
Visit Fathom.com, the first "interactive knowledge site" designed
to help help nontraditional learners further their education. Fathom
is a consortium of universities and cultural institutions that includes:
Columbia University, the Smithsonian's National Museum of Natural History,
the New York Public Library, the London School of Economics,
Cambridge University Press, and the British Library. The partners
will charge for some of its offerings. Fathom will also provide some
free content.
Just for fun, take another look at the Favorite Poem website. Each
week, this site features new videos of *real* people reading their
favorite poems, including retired teachers, the President of the United
States, glass blowers, and students. When viewing the videos, note
the difference in the quality of the video production. For example,
the video of Olivia Milward (produced and directed by Emiko Omori)
is a series of still photos that creatively enhance and strengthen the
reading. On the other hand, the video of President Clinton is merely
"linear video" - very dull and lifeless - that accents the limitations
of online video. An excellent example of the importance of understanding
a medium - and how to make the most of its strengths and limitations.
Thought for May:
"If we did all the things we are capable of doing, we would
literally astonish ourselves."
- Thomas A. Edison
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