Careers in Marketing

Marketing is defined as:  "The performance of business activities that direct the flow of goods and services from producer to consumer." In today's increasingly competitive society, the marketing specialist adds the features of excitement, challenge, creativity, diversity, and imagination into the practice of the marketing profession.  Marketing excellence has become a priority in every business organization.

Starting salaries can vary widely and are very competitive- depending on the student's background, experience, and location. The median income of marketing professionals ranks in the top 10 of 125 professions according to The American Almanac of Jobs and Salaries.  About 50 percent of individuals who achieve senior management ranks have a marketing background.  Marketing has been recognized as a fast track to top corporate executive positions since most marketing positions require a thorough knowledge of the company, the customer, and the product.

Some of the employment opportunities in marketing include:

product manager
sports marketing
marketing consultant
retail buyer
fashion & apparel marketing
E-Commerce/web marketing
market researcher
new product development
demographics
publicity
bank marketing
health care marketing
stock broker trainee
sales promotion
account executive
advertising, copywriter
advertising, creative
advertising, media buyer
advertising, major account sales rep
advertising, print-newspaper/magazine
advertising, broadcast-television/radio
customer relations
marketing management
brand management
service marketing
government worker
nonprofit marketing
distribution channel management
inventory control
retailing, store manager
wholesaling
professional selling/sales
industrial selling
public relations
catalog development
International marketing

Career opportunities are available to students who develop the knowledge, command, and mastery of marketing competencies. The successful marketing person requires the following abilities:  awareness of new trends; people skills; communication expertise; pleasant personality; decision making capacity; quantitative techniques; and the ability to learn new marketing techniques.

Graduates with a degree in marketing obtain positions in a wide variety of organizations: From the smallest to largest corporations; From consumer products to industrial products; From personal services to business services; From profit to nonprofit firms; and From private to public institutions.
Marketing ability has become an important priority in every type of organization.